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BRAND DIRECTORY.

206 companies across 9 groups: the brands behind what is in the catalogue, and the ones still being researched.

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Gym & Training 64

PRIME Fitness Gym & training Prime Fitness builds strength machines and cable attachments with its SmartStrength technology, which lets you shift where the peak resistance hits in the range of motion. Their attachments make up most of my cable lineup. Brand Resource Visit Brand Site
Maximum Advantage Grip (MAG) Gym & training The original MAG cable attachments, made in close, medium and wide widths with neutral, pronated and supinated grips. Changing grip width and angle lets you shift the work between the lats and upper back. Brand Resource Visit Brand Site
Versa Gripps Gym & training The original patented lifting grip, made in Hancock, Maine since 1998. One grip replaces straps, hooks and gloves, so your grip stops limiting your back and leg work, and you can let go of the bar instantly. Brand Resource Visit Brand Site
Spud Inc. Gym & training Belt-squat belts, sled-pull straps and strongman gear, made in the USA in Columbia, South Carolina. Their belt squat belts let you train legs hard without loading your spine. Brand Resource Visit Brand Site
Seatbelt Planet Gym & training An Oklahoma seat belt manufacturer that also makes continuous-loop belts for tie-down use, in 2-inch webbing from 40 to 140 inches. Note: these are not certified for highway use in automobiles. This is the belt I use in my own setup.

My seatbelt configuration

70-inch continuous-loop belt with the Chrome Lift Latch Buckle.

Buckle reference: the gray belt in the very center of this manufacturer photo has the chrome lift-latch buckle I use.

I find the 70-inch length versatile across my equipment setups. I bought several in 2010, and mine are still in like-new condition. I use them regularly myself and with clients, and keep them in my travel bag, gym bag, and on-the-go client bag.

Manufacturer describes this as a wheelchair and tie-down restraint; not certified for highway use in automobiles. My equipment use is personal experience, not a manufacturer approval or load-rating claim.

Owner supplied configuration and purchase/use history, October 9, 2026. Purchase year 2010 is when Alexander bought his, not a product launch or first-listed date.

Brand Resource View Continuous-Loop Belt
E-Rigging Gym & training Rigging vendor I have used for carabiners and stainless-steel fitness hardware. Brand Resource Official Site (Under Construction)
Elite FTS Gym & training Founded by Dave Tate in 1998, EliteFTS is a long-standing strength equipment and education company. It's where I look for bands and specialty bars. Brand Resource Visit Brand Site
Pioneer Fit Gym & training Family-owned and making lifting belts since 1979, Pioneer Fit hand-makes its leather belts in Texas with a lifetime warranty. Their PAL adjustable lever lets you change belt tightness in half-inch steps without a screwdriver, so you can go tighter on squats and looser on deadlifts. Brand Resource Visit Brand Site
Cardillo Gym & training Handcrafted leather lifting belts made in the USA since 1987, including custom-embroidered belts. A good option when you want a belt built for you. Brand Resource Visit Brand Site
Mark Bell Sling Shot Gym & training Slingshots, elbow and knee sleeves, wrist wraps and hip bands from powerlifter Mark Bell. The original Sling Shot lets you handle overload on the bench while easing stress on the shoulders and elbows. Brand Resource Visit Brand Site
MiR Weighted Vests Gym & training My go-to weighted vest maker. MiR vests load in 3-pound increments, so you can add weight to walks, bodyweight work and conditioning a little at a time. Brand Resource Visit Brand Site
Angles90 Gym & training Patented, freely rotating grips that attach to bars, cables and bands. Your wrists, elbows and shoulders follow their natural path on pulls, rows and pulldowns, which means less joint stress and more work on the target muscle. 2 products Visit Brand Site
Spiral Strength / Dynepic Gym & training Spiral Strength handles from Dynepic Sports are patented neutral-grip cable handles that let your hand sit relaxed with full palm contact. They're comfortable on the fingers and clip onto cables, bands and pull-up bars. Brand Resource Visit Brand Site
Fat Gripz Gym & training Thick-grip attachments that wrap around barbells, dumbbells and cable handles to make them harder to hold. Your forearms and arms have to work harder on every lift. 3 products Visit Brand Site
HUSLA Lifting Gym & training Husla makes the original leg-extension add-on pad, which adds about 8 cm (3 inches) of range of motion for a deeper quad stretch, plus reinforced cable cuffs for wrist and ankle work. Brand Resource Visit Brand Site
Force 6 Fitness Gym & training A US-designed strength equipment company focused on cable attachments, including offset D-handles, ISO grips and pushdown bars. Built from steel and billet aluminum for smooth, comfortable cable work. Brand Resource Visit Brand Site
LPG Muscle Gym & training Grip Freak trainers, HAULIN HOOKS, PULL FORCE handles, wrist straps, tricep ropes and dipping hooks. Brand Resource Visit LPG Muscle
TorQ Gear Gym & training The Squat Wedge System V2: stack one wedge for 10 degrees of heel lift or two for 20 degrees, with magnets that hold it to machine footplates. Elevating the heels improves knee travel and squat depth to put more work on the quads. Brand Resource Visit Brand Site
New Age Performance Gym & training Boil-and-bite performance mouthpieces for sport and lifting, based in Ontario, Canada. A simple piece of gear that protects your teeth when you brace and clench under load. 1 product Visit Brand Site
REP Fitness Gym & training A Colorado company, founded by brothers Ryan and Shane McGrotty, that builds racks, benches, cable systems and weights for home and garage gyms. Value-focused equipment you can expand over time. 1 product Visit Brand Site
Rogue Fitness Gym & training Strength equipment, bars, racks and accessories, made in Columbus, Ohio. Rogue is the standard in CrossFit, strongman and garage gyms. Brand Resource Visit Brand Site
Titan Fitness Gym & training A Memphis-based maker of racks, benches, barbells, weights and specialty machines at value-oriented prices. A practical way to build out a home gym. Brand Resource Visit Brand Site
Sportsmith Gym & training Replacement parts for commercial gym equipment, including Life Fitness cable-machine parts. The place to go when a cable, pulley or grip needs replacing. Brand Resource Visit Brand Site
HOIST Fitness Gym & training A San Diego-area maker of commercial and home strength machines and functional trainers, including aluminum handles and bars. Brand Resource Visit Brand Site
TRX Gym & training TRX was founded by former Navy SEAL Randy Hetrick, who created the Suspension Trainer. The straps anchor almost anywhere and turn bodyweight into a full workout. 2 products Visit Brand Site
TheraBand Gym & training The original flat resistance band, created in 1978 with input from physical therapists, now part of Performance Health. Color-coded resistance levels make it easy to progress rehab, warm-up and prehab work. 2 products Visit Brand Site
Rehband Gym & training Knee and elbow support sleeves from a Swedish company founded in 1955. Sleeves keep joints warm and supported under heavy loads. 2 products Visit Brand Site
InBody Gym & training Body-composition scales for home use and commercial gyms. InBody units estimate muscle, fat and water so you can track more than bodyweight. 4 products Visit Brand Site
AbMat Gym & training Ab mats, ROM pads and other foam training accessories. The AbMat supports your lower back so sit-ups train the abs through a full range of motion. Brand Resource Visit Brand Site
Hypertrophy Coach Gym & training Coach Joe Bennett's training brand, known for its hypertrophy education and coaching. Their shop sells heavy-duty nylon wrist cuffs for single-arm cable work. Brand Resource Visit Brand Site
Iron Bull Strength Gym & training Strength accessories, including the Iron Wedge deadlift wedge. Roll the bar onto it to load and unload plates without lifting the bar. Brand Resource Visit Brand Site
Black Diamond Gym & training A climbing equipment company that makes chalk, chalk bags and chalk pots like the Mondo and Team pots. Good chalk storage keeps your grip dry and your gym clean. 1 product Visit Brand Site
BFR Bands Gym & training Blood-flow restriction bands for arms and legs, in elastic quick-release and rigid strap models. BFR training lets you get a strong training effect with lighter loads. 2 products View BFR BANDS on Amazon
Fusion Climb Gym & training Climbing and zipline gear, including a full range of steel and aluminum carabiners. Handy for rigging bands, straps and suspension setups. 2 products Visit Brand Site
Trap EZ Hooks Gym & training Trap EZ lifting hooks for heavy pulls. Find them on their Facebook page. Brand Resource Visit Trap EZ Hooks on Facebook
Chalkless Gym & training A no-chalk grip enhancer that leaves an invisible coating on the hands to cut sweat and oil. Better grip without the mess, for gyms that don't allow chalk. 1 product Visit Brand Site
GymPin Gym & training A UK company that makes weight-stack extenders, which let you load Olympic plates onto a cable machine beyond the top of the stack. They also sell gym machine accessories, including Husla pads. Brand Resource Visit Brand Site
Ader Fitness Gym & training Bars, racks, cable attachments, plates Brand Resource Visit Brand Site
Sorinex Gym & training Racks, strength equipment Brand Resource Visit Brand Site
Rogers Athletic / Pendulum Strength Gym & training Rogers Athletic strength machines, racks and weight-room equipment. Brand Resource Visit Rogers Athletic
American Barbell Gym & training Barbells, plates, dumbbells, racks, strength machines Brand Resource Visit Brand Site
York Barbell Gym & training Barbells, plates, dumbbells, racks Brand Resource Visit Brand Site
Troy Barbell Gym & training Barbells, plates, dumbbells, racks Brand Resource Visit Brand Site
Watson Gym Equipment Gym & training Commercial/home strength machines, dumbbells, bars, racks Brand Resource Visit Brand Site
DC Blocks Gym & training modular recycled-plastic lifting blocks Brand Resource Visit Brand Site
PurMotion Gym & training Functional training rigs/equipment and education Brand Resource Visit Brand Site
Ivanko Barbell Gym & training barbells, plates, dumbbells, attachments Brand Resource Visit Brand Site
Micro Gainz Gym & training fractional/micro plates, magnetic add-on weights Brand Resource Visit Brand Site
Snap Clips Gym & training Barbell collars Brand Resource Visit Brand Site
Kettlebell Kings Gym & training kettlebells (powder coat, competition, adjustable) Brand Resource Visit Kettlebell Kings on Amazon
Life Fitness Gym & training commercial and home cardio and strength equipment (incl. Hammer Strength) Brand Resource Visit Brand Site
PureTorque Gym & training PureTorque rotational ab/core trainer Brand Resource Visit Brand Site
Woodway Gym & training motorized/manual treadmills (EcoMill), climbers, bikes Brand Resource Visit Brand Site
IronMind Gym & training Captains of Crush grippers, grip tools, straps, sandbags, harnesses Brand Resource Visit Brand Site
Arm Assassin Strength Shop Gym & training Armwrestling and grip equipment Brand Resource Visit Brand Site
Strength Shop USA Gym & training Powerlifting/strongman belts, sleeves, wraps, singlets, equipment Brand Resource Visit Brand Site
Gods of Grip Gym & training Grip tools, grippers, pinch blocks (UK) Brand Resource Visit Brand Site
Golden Grip Gym & training Grip-strength tools and training accessories. Brand Resource Visit Brand Site
Skull Smash Gym & training Ammonia sports scents, chalk Brand Resource Visit Brand Site
Westside Barbell Gym & training Bands, equipment and education Brand Resource Visit Brand Site
Inertia Wave Gym & training inertia-wave rope trainers Brand Resource Visit Brand Site
Beyond Power Gym & training VOLTRA smart cable resistance systems and training attachments. Brand Resource Visit Brand Site
Speediance Gym & training Smart cable home-gym systems and training accessories. Brand Resource Visit Brand Site
Valeo Gym & training Weightlifting belts, lifting gloves and supports, sold in gyms and sporting-goods stores for decades. An affordable name in gym accessories. Brand Resource Visit Valeo

Recovery & Mobility 27

Oura Ring Recovery & mobility A smart ring that tracks sleep, activity, heart rate and readiness. A low-profile way to keep tabs on recovery without wearing a watch. Brand Resource Visit Oura
WHOOP Recovery & mobility A screenless wearable that tracks sleep, strain and recovery. It's built to help you decide when to push and when to back off. Brand Resource Visit WHOOP
Coach Soak Recovery & mobility Magnesium bath soaks made with magnesium chloride and Dead Sea minerals, an alternative to Epsom salt. An easy recovery routine after hard sessions. 2 products Visit Brand Site
The Ready State Recovery & mobility Mobility education from physical therapist Kelly Starrett, author of Becoming a Supple Leopard. Practical, no-nonsense mobility work for lifters and athletes. Brand Resource Visit Brand Site
Therabody / Theragun Recovery & mobility Therabody is the company behind Theragun and PowerDot. Theragun was created by chiropractor Dr. Jason Wersland, and its percussive therapy delivers targeted pressure to relieve muscle tension and support recovery. Brand Resource Visit Brand Site
PowerDot Recovery & mobility Therabody's smart TENS and EMS muscle stimulator, controlled through the PowerDot app with recovery and pain-relief programs. The Amazon link below is for replacement electrode pads. PowerDot replacement electrode pads on Amazon Brand Resource Visit Brand at Parent Company
Hyperice / Normatec Recovery & mobility Normatec boots from Hyperice use sequential dynamic air compression to massage the legs and boost circulation. A popular tool for recovery between hard training days. Brand Resource Visit Brand Site
Marc Pro Recovery & mobility EMS recovery devices built to support recovery rather than build strength. Used by athletes and teams between training sessions. Brand Resource Visit Brand Site
RumbleRoller Recovery & mobility Textured foam rollers with firm, raised knobs. They dig deeper than a smooth roller. Brand Resource Visit Brand Site
TriggerPoint Recovery & mobility Foam rollers and massage tools, including the well-known GRID roller. A reliable starting point for self-massage. Brand Resource Visit Brand Site
Cramer Sports Medicine Recovery & mobility Ice packs and athletic training supplies found in training rooms across the country. Note the spelling: Cramer, not Kramer. Brand Resource Visit Cramer Sports Medicine
RockTape Recovery & mobility Kinesiology tape, scraping (IASTM) tools and mobility products for athletes and clinicians. Founded in 2009, RockTape is a common sight in CrossFit boxes and clinics. 2 products Visit Brand Site
NAMMAN MUAY Recovery & mobility The classic Thai boxing liniment, made in Thailand by Devakam Apothecary Hall. A warming oil used before training to warm up muscles and after training for soreness. 2 products Visit Brand Site
VITALSALVEO Recovery & mobility A compression sleeve and joint support brand with graduated-compression calf, leg and knee sleeves. Simple support for joints and recovery. 3 products Visit Brand Site
Incrediwear Recovery & mobility Recovery sleeves, socks and support apparel, made to be worn during recovery and everyday activity. Brand Resource Visit Brand Site
CastleFlexx Recovery & mobility A handlebar-style stretching and mobility device for full-body stretching and strengthening, used seated, standing or lying down. 1 product Visit Brand Site
CalfPRO Recovery & mobility A foldable calf-stretching slant board with a patented heel lock, used for a deeper, leveraged calf and ankle stretch. Useful if tight calves or ankles limit your squat depth. 1 product Visit Brand Site
Dragon Pain Relief / Americanna Recovery & mobility Dragon Pain Relieving Balm from Americanna Wellness, a camphor and menthol topical for temporary relief of minor muscle and joint aches. Brand Resource Visit Brand Site
Tiger Balm Recovery & mobility A classic camphor and menthol balm with roots going back more than a century. A go-to for sore muscles. 2 products Visit Brand Site
Intake Breathing Recovery & mobility A magnetic nasal-breathing system that opens up the nostrils. Better nasal airflow during sleep and training. 2 products Visit Brand Site
Crossover Symmetry Recovery & mobility Band-based shoulder training and rehab programs. Great for warming up and bulletproofing the shoulders before pressing. Brand Resource Visit Brand Site
Stick Mobility Recovery & mobility Flexible training sticks with non-slip silicone grips, used for mobility, strength, balance and posture work. The flex gives you resistance and feedback as you stretch and move. Brand Resource Visit Brand Site
McTarnahans Recovery & mobility Equestrian topical products, including Absorbent Blue Lotion, a menthol and camphor liniment made for horses. Available at Chewy and Tractor Supply. Brand Resource View McTarnahans at Chewy
Sanddune Stepper Recovery & mobility Balance and low-impact movement pads. Brand Resource Visit Brand Site
Bakblade Recovery & mobility A DIY back and body shaver with an extendable handle and no batteries or moving parts. Listed here under personal maintenance, not recovery treatment. 3 products Visit Brand Site
Pso-Rite Recovery & mobility Self-massage/psoas release tools Brand Resource Visit Brand Site
Myofascial Releaser Recovery & mobility Stainless IASTM muscle scraper tools, cupping sets, massage balm Brand Resource Visit Brand Site

Apparel & Footwear 20

GASP Apparel & footwear Hardcore bodybuilding apparel built for the gym floor. Classic old-school gym style. 1 product Visit Brand Site
Better Bodies Apparel & footwear Gym apparel with a bodybuilding heritage. Sister brand to GASP. Brand Resource Visit Brand Site
Born Primitive Apparel & footwear A veteran-owned functional fitness apparel and footwear brand from Virginia Beach, founded in 2014 by a former Navy SEAL officer. Its products are tested by athletes for hard training. Brand Resource Visit Brand Site
NOBULL Apparel & footwear A Boston-based footwear and apparel brand founded in 2015, known for durable, minimalist training shoes. Its Trainer was built for CrossFit and functional fitness. Brand Resource Visit Brand Site
Nike Apparel & footwear Training shoes and apparel, including Metcon trainers and Romaleos lifting shoes. Gear that covers everything from lifting to conditioning. 1 product Visit Brand Site
Under Armour Apparel & footwear Training apparel, bags and footwear. I use their Undeniable 5.0 Duffel Bag, a water-resistant gym bag with a vented shoe pocket that comes in sizes from XS to XL. 6 products Visit Brand Site
Reebok Apparel & footwear Training footwear and apparel, including the Nano trainer line and Legacy Lifter shoes. Built for mixed training days. 2 products Visit Brand Site
Adidas Apparel & footwear Training footwear and apparel, including the Adipower weightlifting shoe. A stable shoe for squats and Olympic lifts. 1 product Visit Brand Site
TYR Apparel & footwear Training and weightlifting shoes, plus athletic apparel. Founded as a swim brand in 1985, TYR now makes a full lineup of training shoes, including the CXT-1 trainer. Brand Resource Visit Brand Site
Converse Apparel & footwear Converse footwear, including the Chuck Taylor All Star, a basketball shoe that dates back to 1917. Its flat, thin rubber sole has made it a long-standing lifting shoe. Brand Resource Visit Brand Site
Vibram FiveFingers Apparel & footwear Vibram's original barefoot toe shoes, with individual toe pockets so each toe can spread, grip and stabilize on its own. Good for building foot strength and ground feel. 1 product Visit Brand Site
Vans Apparel & footwear Footwear and apparel, best known for flat, vulcanized rubber waffle soles since 1966. That thin, flat, grippy sole makes Vans a simple, stable shoe for deadlift days. Brand Resource Visit Vans
Vivobarefoot Apparel & footwear Barefoot shoes designed wide, thin and flexible, with a wide toe box and an ultra-thin sole so you can feel the ground. Good for lifting and building foot strength. Brand Resource Visit Brand Site
Bearfoot Apparel & footwear Zero-drop barefoot shoes with wide toe boxes, built for lifting and everyday use. Their Ursus models are designed for the gym and deadlifts. Note the spelling: Bearfoot, not Bearefoot. Brand Resource Visit Brand Site
Ryderwear Apparel & footwear Gym apparel and lifting footwear, including the D-Mak high-top lifting shoe with a thin, flat sole. Brand Resource Visit Brand Site
Otomix Apparel & footwear Shoes for bodybuilding, weightlifting and martial arts, made by a company that has been around since the late 1980s. Brand Resource Visit Brand Site
GATORZ Apparel & footwear Durable aluminum performance eyewear, machined and hand-assembled in Yuma, Arizona. Built tough enough for military and outdoor use. Brand Resource Visit Brand Site
Carhartt Apparel & footwear Workwear made since 1889, plus insulated lunch coolers. A tough way to carry meal prep through a long workday. 2 products Visit Brand Site
Ironlace Apparel & footwear Unbreakable boot and shoe laces made with para-aramid fiber, plus paracord laces. A simple upgrade for training shoes and work boots. 1 product Visit Brand Site
Gymreapers Apparel & Footwear Training apparel, weightlifting belts, wraps, straps and lifting accessories, with lifetime replacement coverage on many items. A one-stop shop for basic lifting gear. 2 products Visit Gymreapers

Supplement Companies 26

Tiger Fitness Supplement companies An online retailer for sports nutrition and fitness gear that carries many brands in one place, with Marc Lobliner of MTS Nutrition behind it. A retailer, not a manufacturer. Brand Resource Visit Tiger Fitness Retailer
MTS Nutrition Supplement companies Marc Lobliner's supplement company, home of MTS Whey and Outright Bar. Popular for its wide range of flavors. Brand Resource Visit Brand Site
Sports Research Supplement companies Everyday supplements and the parent company behind Sweet Sweat. A long-running family-owned brand. 5 products Visit Brand Site
Ambrosia Collective Supplement companies Performance and wellness supplements, including protein, creatine, pre-workout and hydration. The brand advertises third-party testing on its products. Brand Resource Visit Brand Site
Axe & Sledge Supplement companies A supplement brand known for its pre-workouts (Hydraulic, Ignition Switch), Farm Fed whey isolate protein, aminos and creatine. Brand Resource Visit Brand Site
BSN Supplement companies A long-running supplement brand, best known for Syntha-6 protein and N.O.-Xplode pre-workout. 5 products Visit Brand Site
Bucked Up Supplement companies A supplement brand best known for its Bucked Up pre-workout, with energy drinks, protein and more. Brand Resource Visit Brand Site
Cellucor Supplement companies The supplement brand behind C4 pre-workout, one of the best-selling pre-workout lines, plus C4 energy drinks. Brand Resource Visit Brand Site
Core Nutritionals Supplement companies A supplement brand that fully discloses its labels with no proprietary blends. Pre-workout, protein and more. Brand Resource Visit Brand Site
Dymatize Supplement companies Protein supplements, best known for ISO100 hydrolyzed whey isolate. A trusted, fast-digesting protein option. Brand Resource Visit Brand Site
GHOST Supplement companies Protein and performance supplements known for licensed flavor collaborations, like Chips Ahoy! protein. Protein, pre-workout and energy drinks. Brand Resource Visit Brand Site
Isopure Supplement companies Whey protein isolate, best known for Isopure Zero Carb, with 25 grams of protein and zero carbs, sugar and fat per scoop. An easy fit when you're cutting carbs. Brand Resource Visit Brand Site
Jocko Fuel Supplement companies Jocko Willink's supplement company. Their lineup includes Jocko GO zero-sugar energy drinks and Mölk protein shakes with 30 grams of protein and no added sugar. Brand Resource Visit Brand Site
MuscleTech Supplement companies A long-running supplement brand, known for Nitro-Tech whey protein and Cell-Tech creatine. Brand Resource Visit Brand Site
Optimum Nutrition Supplement companies Protein and supplements, best known for Gold Standard 100% Whey, which the brand markets as the world's number one whey protein. 1 product Visit Brand Site
Orgain Supplement companies Plant-based and organic protein and nutrition products. An easy option for plant-based eaters. Brand Resource Visit Brand Site
PEScience Supplement companies Protein and supplements, best known for Select Protein. A whey and casein blend that works well in recipes. Brand Resource Visit Brand Site
Quest Nutrition Supplement companies Protein bars and protein chips. The bars have about 20 grams of protein and 1 gram of sugar, which makes hitting your numbers easier. 1 product Visit Brand Site
RAW Nutrition / BUM Supplement companies Chris Bumstead's sports nutrition company, including the Bum Itholate and Bum Energy lines. Protein, pre-workout and energy products. Brand Resource Visit Brand Site
RYSE Supplement companies A supplement brand known for licensed flavor collaborations like Kool-Aid, Jell-O and Pop-Tarts, across pre-workout, protein and energy drinks. Brand Resource Visit Brand Site
Steel Supplements Supplement companies Performance supplements, protein and energy drinks. The brand offers a military and veteran discount. Brand Resource Visit Brand Site
Kaged Supplement companies Sports nutrition and supplements, with many products third-party tested through Informed Sport. Protein, pre-workout and recovery. Brand Resource Visit Kaged
1st Phorm Supplement companies Supplement company based in St. Louis, best known for Level-1 protein and Phormula-1 recovery protein. Note the spelling: 1st Phorm, not First Form. Brand Resource Visit Brand Site
Mutant Supplement companies A Canadian sports nutrition brand with a hardcore bodybuilding identity, best known for Mutant Mass weight gainer. Also protein and pre-workout. Brand Resource Visit Brand Site
NOW Foods Supplement companies Affordable vitamins, minerals and supplements, made by a family- and employee-owned company founded in 1968. A solid, no-nonsense brand for the basics. 1 product Visit Brand Site
Flex Brands Supplement companies Protein Cookie Butter Powder that mixes with water into a spread or goes into yogurt, oats and baking. A low-carb, no-added-sugar way to add protein to snacks. Brand Resource Visit Flex Brands

Food Brands 13

Flavor God Food brands Seasonings made for everyday cooking, including low-sodium blends and a salt-free option. A shortcut to meal prep that doesn't taste bland. 1 product Visit Brand Site
Feast Mode Flavors Food brands Low-sodium, low-calorie seasoning blends made for meal prep, with no MSG or artificial fillers or dyes. A big lineup of flavors to keep chicken and rice from getting boring. Brand Resource Visit Brand Site
Taste Flavor Co. Food brands Low-calorie sauces, including BBQ, ranch, teriyaki and buffalo styles, mostly 5 to 15 calories per serving. Big flavor without blowing your numbers. Brand Resource Visit Brand Site
MuscleEgg Food brands Flavored, pasteurized liquid egg whites in flavors like chocolate, vanilla and cake batter. Drink them straight or use them in recipes. Brand Resource Visit Brand Site
Egg Whites International Food brands Pure liquid egg whites, pasteurized so they are drinkable without cooking. Tasteless, so they mix into shakes, smoothies and coffee. Brand Resource Visit Brand Site
Oats Overnight Food brands High-protein overnight oats ready to shake and go. An easy prepped breakfast. Brand Resource Visit Brand Site
Pride Foods Food brands Rice 'N Grinds, a flavored cream-of-rice hot cereal. An easy, gluten-free carb source before or after training. Brand Resource Visit Brand Site
Catalina Crunch Food brands Low-sugar, high-protein cereal and snacks. Crunchy without the sugar spike. 1 product Visit Brand Site
Nuts 'N More Food brands Protein-enhanced nut butters. More protein per spoonful than standard peanut butter. 1 product Visit Brand Site
PB2 Food brands Powdered peanut butter with about 90% less fat than regular peanut butter. Peanut flavor for far fewer calories. Brand Resource Visit Brand Site
Outright Bar Food brands Outright protein and snack bars from MTS Nutrition, made with simple ingredients. An easy grab-and-go option. Brand Resource Visit Brand Site
MexGrocer Food brands An online Mexican grocery store that ships across the US and Canada, with corn and flour tortillas. My source for tortillas. Brand Resource Visit Brand Site
Fairlife Food brands Ultra-filtered, lactose-free milk and Core Power protein shakes. More protein and less sugar than regular milk. Brand Resource Visit Brand Site

Kitchen & Meal Prep 16

OXO Kitchen & meal prep Kitchen prep tools and the OXO Good Grips POP containers, which seal airtight with one push of a button. Clear, stackable storage that makes meal prep faster. 16 products Visit Brand Site
Crock-Pot Kitchen & meal prep The original slow cooker brand, introduced in 1971. Set it in the morning and come home to a week of meal prep. 1 product Visit Brand Site
Oster Kitchen & meal prep Kitchen appliances and bakeware from a brand dating back to 1924, known for the Osterizer blender. Affordable blenders for shakes and everyday cooking. 18 products Visit Brand Site
Weber Kitchen & meal prep Grills and grilling tools from the maker of the original kettle grill, first built in 1952. A classic for batch-cooking lean protein. Brand Resource Visit Brand Site
Blackstone Kitchen & meal prep Flat-top griddles and accessories from a Utah company founded in 2008. Room to cook a big batch of protein and vegetables at once. 1 product Visit Brand Site
Ninja Kitchen Kitchen & meal prep Air fryers, blenders and multicookers from SharkNinja, including the two-basket DualZone air fryers. Cook protein and sides at the same time for fast meal prep. Brand Resource Visit Brand Site
Philips Kitchen & meal prep Air fryers and small kitchen appliances. Philips launched its Airfryer in 2010 and helped make air frying mainstream. 1 product Visit Brand Site
BLACK+DECKER Kitchen & meal prep Small kitchen appliances, including air fryers, rice cookers, slow cookers, blenders and food choppers. Affordable basics for the kitchen. 1 product Visit Brand Site
BlenderBottle Kitchen & meal prep Shaker bottles, jugs and stackable jars with the patented stainless-steel BlenderBall whisk. It mixes protein shakes smooth without clumps. 6 products Visit Brand Site
Ice Shaker Kitchen & meal prep Insulated stainless-steel shaker bottles from Chris Gronkowski, as seen on Shark Tank. Keeps shakes cold all day. 1 product Visit Brand Site
Presto Kitchen & meal prep Electric griddles, waffle makers and small appliances, including the FlipSide Belgian waffle maker. Simple tools for protein waffles and batch cooking. 3 products Visit Brand Site
George Foreman Kitchen & meal prep Indoor grills with a patented sloped surface that drains fat into a drip tray. Fast, easy cooking for lean protein. 2 products Visit Brand Site
HexClad Kitchen & meal prep Hybrid stainless and nonstick cookware. Sears like stainless and releases like nonstick. 7 products Visit Brand Site
YETI Kitchen & meal prep Coolers and food transport from a Texas company founded in 2006, known for the Tundra hard cooler and its long ice retention. Keeps meal prep cold all day. Brand Resource Visit Brand Site
RTIC Kitchen & meal prep Coolers and drinkware from a Texas company founded by twin brothers Jim and John Jacobsen. A way to keep food and drinks cold on the go. 1 product Visit Brand Site
Igloo Kitchen & meal prep Coolers, insulated food transport and lunch bags from a Texas company that has been making coolers since 1947. A long-standing name in keeping food cold. Brand Resource Visit Brand Site

Tech & Content 10

Apple Tech & content Apple Watch, AirPods and AirTags. The Workout app tracks heart rate, calories and pace during training, and AirTags help you find a gym bag through Find My. 11 products Visit Brand Site
Beats Tech & content An Apple-owned audio brand. Wireless earbuds and headphones that stay put during training. 7 products Visit Brand Site
Anker Tech & content Chargers, power banks and cables from a company founded in 2011. Reliable power for your phone, watch and earbuds on the go. 8 products Visit Brand Site
Samsung Tech & content Storage and electronics, including the T7 portable SSD with read speeds up to 1,050 MB/s. Fast, compact storage for training footage. 2 products Visit Brand Site
RØDE Tech & content An Australian microphone maker known for the Wireless GO compact wireless mic system. Clear audio for coaching videos and content. 4 products Visit Brand Site
DJI Tech & content Cameras and microphones, including the Osmo Pocket 3 camera and DJI Mic wireless microphones. Compact gear for filming training sessions and content. 4 products Visit Brand Site
GoPro Tech & content Waterproof action cameras with built-in mounting fingers that fit dozens of GoPro mounts. Easy to mount and film lifts from any angle. 2 products Visit Brand Site
Guardian Angel Tech & content Hands-free, wearable 360-degree LED safety lights from a Wisconsin company, built for first responders, cyclists and outdoor users. Bright lights that help you be seen on early-morning and nighttime runs, walks and rides. 3 products Visit Brand Site
JBL Tech & content Portable Bluetooth speakers like the Flip and Charge, rated waterproof, dustproof and drop-proof. Tough sound for the home gym. 2 products Visit Brand Site
Yubico Tech & content The maker of the YubiKey hardware security key. Strong protection for your online accounts. 2 products Visit Brand Site

Utility & Cases 13

Leatherman Utility & cases Multitools from the company that started with the Pocket Survival Tool in 1983, backed by a 25-year limited warranty. One tool for quick fixes around the gym and on the road. 1 product Visit Brand Site
Mechanix Wear Utility & cases Work gloves that started in 1991 with NASCAR pit crews at the Daytona 500. Built for grip, dexterity and protection when moving equipment. 1 product Visit Brand Site
Rhino USA Utility & cases Ratchet straps and tie-downs backed by a lifetime warranty. Secure for hauling equipment. 4 products Visit Brand Site
DEWALT Utility & cases Power tools and work lights, including the 20V MAX cordless line. Reliable for building and maintaining a home gym. 10 products Visit Brand Site
Milwaukee Tool Utility & cases Professional power tools from a company founded in 1924, best known for the M18 cordless system. Built for heavy use on gym builds and repairs. Brand Resource Visit Brand Site
Pelican Utility & cases Watertight, crushproof and dustproof protective cases backed by a lifetime guarantee. Keeps cameras and electronics safe in transit. 3 products Visit Brand Site
Seahorse Cases Utility & cases Waterproof hard protective cases made in California, with a lifetime warranty. A solid option for protecting cameras and electronics. Brand Resource Visit Brand Site
Magpul Utility & cases A US maker of firearm accessories and tactical gear known for rugged polymer design, including PMAG magazines. 1 product Visit Brand Site
Eberlestock Utility & cases Bags and packs built for hunting and tactical use. Tough packs for carrying gear. 5 products Visit Brand Site
Condition 1 Utility & cases Waterproof, dustproof hard cases made in the USA, with customizable foam. A solid option for protecting gear. 1 product Visit Brand Site
Tuff Taags Utility & cases Tough luggage tags from ProudGuy, with business-card holders and steel cables. Durable tags for gym bags and travel. Brand Resource Proud Guy / Tuff Taags Destination
Pull Patch Utility & cases A US family business making removable hook-and-loop patches and patch hats. Swap patches on bags, hats and gear whenever you want. 1 product Visit Brand Site
Master Lock Utility & cases Locks from the Milwaukee company that has been making laminated padlocks since 1921, including my Master Lock Gym Lock. Its combination padlocks are a standard on lockers. 1 product Visit Brand Site

High-End Health & Wellness 17

I have zero affiliations with any of the brands listed in this section. These research resources carry no affiliate tracking or commissions. View Health & Wellness resources

Kahuna Chair High-End Health & Wellness Massage chairs, including the compact Dios-Hani and full-body Dios lines. Brand Resource Visit Manufacturer
Luraco High-End Health & Wellness Massage chairs, including the iRobotics 9 Max Plus and Model 3 Hybrid SL. Brand Resource Visit Manufacturer
HydroMassage High-End Health & Wellness Dry, heated-water massage equipment, including the 440 G3 Lounge and the 340 and 350 lie-flat beds. A WellnessSpace Brands product line. Brand Resource Visit Brand at Parent Company
Summit to Sea High-End Health & Wellness USA-made portable hyperbaric chambers, with models from the single-person Shallow Dive to the larger Grand Dive. Brand Resource Visit Manufacturer
OxyHealth High-End Health & Wellness Hyperbaric chambers in portable and clinical configurations. Brand Resource Visit Manufacturer
Joovv High-End Health & Wellness Red and near-infrared light equipment. Modular Mini and Solo panels can be combined, expanding from targeted use to full-body systems. Brand Resource Visit Manufacturer
BioLight High-End Health & Wellness Red and near-infrared light equipment, including home panels and pods, plus separate professional beds and systems. Brand Resource Visit Manufacturer
Sleepme / Chilipad High-End Health & Wellness Bed temperature-control equipment. Chilipad systems circulate water through a mattress pad to cool or warm your bed between 55°F and 115°F. Brand Resource Visit Manufacturer
Finnmark Sauna (UK) High-End Health & Wellness UK saunas, including indoor and outdoor cabins, cubes and barrel saunas. Brand Resource Visit Manufacturer
Redwood Outdoors High-End Health & Wellness A Washington-based company selling indoor and outdoor saunas, cold plunges and sauna-and-plunge combinations. Brand Resource Visit Manufacturer
Clearlight Saunas High-End Health & Wellness Infrared saunas, including the Premier and Sanctuary lines in home, outdoor and commercial configurations. Brand Resource Visit Manufacturer
Radiant Health Saunas High-End Health & Wellness Far-infrared saunas, including the Pause series in sizes from one to three people. Brand Resource Visit Manufacturer
Dynamic Cold Therapy High-End Health & Wellness Cold plunge equipment, including tubs, app-controlled chillers and accessories. Brand Resource Visit Manufacturer
ORCA Plunge High-End Health & Wellness Stainless-steel cold plunges, including The Well barrels, The Tank tubs and optional water chillers. Brand Resource Visit Manufacturer
Morozko Forge High-End Health & Wellness Ice-making cold plunge equipment, including free-standing residential ice baths with digital temperature control, plus commercial barrels and plunge models. Brand Resource Visit Manufacturer
DreamPod High-End Health & Wellness Float tanks and pods, including the Home Float FLEX and the V2 and Vmax commercial pods. Brand Resource Visit Brand Site
Purewave High-End Health & Wellness Handheld massage equipment, including the CM-07+ and Gen II dual-mode percussion and vibration massagers. Brand Resource Visit Manufacturer