Start Here
My information is free. Here’s what that covers:
- The Journal. Every post follows my methodology and style of training. There’s a wide variety of information across 12 paths, so you can choose the path that interests you most or benefits you most.
- The free tools. The Macros Quick Start, a free calorie and macro calculator. Log in or create an account for Meal Planner access.
- Three free resource pages: Strength, Mobility and Nutrition. Strength has the training terminology, five educational guides, numerous free workout schedule variants and a few bonuses. Mobility has five movement guides and four bonuses. Nutrition has three guides and four bonuses, including my top recommended meals, snacks, shakes and desserts.
That last nutrition guide is a teaser for a product I’m working on. The Meal Planner add-on will be high-protein recipes, and it’ll keep getting updated. Once you buy it, you have access for life: no renewal fees and no update fees. Every new recipe added to the platform is yours as soon as it’s added.
That’s an incredible amount of information, free and in one place. Outside of that, my workout program ebooks (8, 12, 16, 20 and 24 weeks) and my one-on-one coaching are paid, and they’re paid for a reason. My information is free for everyone. The paid products are for the person who wants the full, organized plan built around them and their goals.
Think of it like a public library and a bookstore. The library is open to anyone. You walk in, take what you need and come back when you need more. Nobody asks for your email at the door. The bookstore is where you buy the copy that's yours to keep and work through.
Your First Step: Pick one Journal post that matches where you’re at right now. Read it this week and try one thing it outlines. Not every post is a call to action, but see if there’s something you can take away and put into practice.
The Breakdown
Why Free
Until about 2017, after college, every Bodybuilding.com program was free, and I used them constantly. Then the programs, discounts and free shipping went behind a membership. My reaction was, "Why is this costing money now?" Information that used to be free shouldn't suddenly cost money. That's why mine stays free.
So I made a rule for my own business: give away as much free information as I possibly can. The Journal is free. The Macros Quick Start is free. You don't have to hand over an email address to use either one.
It works without an email. Logging in or creating an account only unlocks the Meal Planner, so you can save your information. If you want the step-by-step, read How to Use the Macros Quick Start.
A lot of people who need this information can't afford a coach, or aren't ready for one. They still deserve a clear answer on how to train, how to eat and how to stay consistent. If a post gets someone from "I don't know where to start" to "I trained three times this week," it did its job, whether or not I made a dollar on it.
Too Many Opinions, Not Enough Answers
The other reason is social media. There's an overload of fitness opinions out there. When I looked through it, I agreed with about half and disagreed with the other half.
I've never been big on social media. For about 20 years of it being around, I never commented on anyone's posts or liked a photo. If I saw something I liked, I saved it or took a screenshot. If I saw something I disagreed with, I kept scrolling. I don't need the drama of the back-and-forth in the comments.
What I did notice was how much good information disappeared. People would post something, then take it down. Other people would put information out for free, build a following, and then start charging for the same thing. I didn't want any part of that.
So I'd rather have my own ground. This site is where the information lives. It's here, it stays here, and I stand behind it.
My Opinions Can Change
Standing behind it doesn't mean it never changes. My goal isn't to contradict myself, but if I wrote something in 2010 and I see it differently today, that's growth, not a lie. I'm 16 years older and 16 years wiser. My opinions can change.
When something changes, I'll update it. You don't need to dig through old posts to catch me out. The current version is what I believe now.
What Free Means Here
A lot of "free" things online aren't really free. They're free until they're not, or free once you've joined a list. Here's what free means on my site:
- No email wall. You don't sign up to read a post or use the free tools. Logging in only unlocks the Meal Planner, and that’s your choice.
- No newsletter. I'm not planning one. You won't get a drip of emails pushing you toward a sale.
- No paid club. I'm not looking to start a Patreon, a Skool or a Discord to charge for my information.
- No pulling it back. I won't post something for free and then take it away or move it behind a paywall.
Down the road I might post a teaser on social media with a link to the full post. That's still free. The link just takes you to the whole thing.
We live in a world where a lot of people want to gatekeep and monetize every little thing. I'd rather be the place where free actually means free.
Free Information, Paid Products and Coaching
So how does a coach stay in business giving the information away? I keep information, products and coaching separate, and I price coaching on expertise, not on time.
Information is general. A post can teach you what a working set is or how to build meals around protein. The ebooks and programs take that further. They're organized, complete plans that took real time to build, and I paid for help with the imagery and outlines. That's why they cost money. My prices are my prices, so you won't see coupon codes. The one exception is the M.O.R.E. Heroes Discount for those who qualify, and the details are on my Programs page.
Paid products are for the person who buys them. They aren't meant to be shared or reposted.
Coaching is the individualized part. No post or ebook can watch your form, adjust your program when your knee acts up, or notice that your check-ins have gone quiet.
That's the line: free information for everyone, paid for the people who want it built around them. When I was learning from other trainers, all I had was their ebooks. I never got to work with any of them directly. That’s what my one-on-one coaching tiers offer: hands-on time with me, for the people who want it.
The information is mine: my posts, my concepts, consolidated my way, and I give it away. If you find value in it, great. If you don’t, that’s your call.
This site is the source of my information and my perspective, not a competition with anyone else. If I can connect with like-minded people along the way, even if we don’t share the same methodology or training style, all the better.
I’m here to improve myself as much as I am to make my clients and everyday people better, and I hope to collaborate with trainers of all calibers in the future.
Bro Science Check: "If it's free, it can't be any good."
What the Research Says: This one isn't a science question. Price tells you what something costs, not whether the advice in it is right. The way to judge any program is the same, free or paid: is it based on sound training principles, does it fit your life, and can you follow it consistently?
Verdict: Cut. Judge the plan by what's in it and whether you use it, not by what you paid.
What This Means for You
- You can start today. Posts like What Counts as a Working Set (& What Doesn't) and Rest Between Sets: Your 10-Second Fuel Tank & How Long to Rest cost nothing and need no signup.
- The free stuff stays free. The Journal and the Meal Planner don't move behind a paywall.
- Paid products are there if you want the full plan. They're yours to use, not to pass around.
- Coaching is there if you want it built around you.
- Share the free posts. If one helped you, send it to someone who's stuck.
Start with the basics in Strength Training 101: Why Everyone Should Lift. Next: Training on a Busy Schedule: The 3-Day Plan in 45 Minutes.